UP77 Privacy Policy — Your Information Our Responsibilities

UP77 is one of Bangladesh's most trusted online gaming platforms. We believe that a secure and transparent experience is what earns the trust of millions of players. That is why UP77's Privacy Policy is more than a formal document — it is a genuine commitment between us and you.

This Privacy Policy ("Policy") applies to all members using the UP77 platform. By using our website or app, you are deemed to have agreed to this Policy.

Our Privacy Policy is built on three core principles — Transparency (Keeping you informed at all times), Minimality (Collecting only what is necessary) and Security (Keeping your information secure).

We collect the following information when you register and use our services. Each piece of information is collected for a specific reason:

If you contact our support team, your conversation may also be recorded to help us improve our service.

UP77 uses your information solely for the purposes listed below. We will never use it for any other purpose without your consent:

• Account Management: To create, verify, and manage your account.
• Payment Processing: To process deposits and withdrawals securely.
• Security: To prevent unauthorized access, fraud, and money laundering.
• Service Improvement: Your data is analyzed to improve and personalize your gaming experience.
• Contact: To send important updates, bonus offers, and promotional information.
• Legal Obligations: To meet the requirements of regulatory authorities.
• Responsible Gaming: To monitor your gaming patterns and help prevent excessive gambling.

If you no longer wish to receive promotional messages from UP77, you can opt out at any time through your account settings.

UP77 never sells your personal information. However, it may be shared with specific third parties in the limited circumstances below:

• Payment Provider: Payment gateways such as bKash, Nagad, and Rocket receive only the minimum data required to process transactions.
• Game Provider: Game providers such as Jili, PG Soft, and CQ9 only access gaming data — not your personal information.
• Legal Authorities: Information may be disclosed when required by a court order or legal obligation.
• Security Services: Limited data may be shared with specialist fraud prevention partners.

UP77 uses industry-leading technology to protect your information. Our security framework includes:

• TLS/SSL Encryption: Every data transfer is protected with 256-bit encryption, the same standard used in the banking industry.
• Firewall Protection: Our servers are protected by multi-layer firewalls.
• Regular Security Audits: Independent security experts regularly audit our systems.
• Two-Factor Authentication (2FA): OTP verification is available for an additional layer of account security.
• Automated Threat Detection: Automatic alerts are triggered for any unusual login attempts or transactions.
• Data Backup: Your information is backed up across multiple secure locations.

Please note that no online platform can guarantee 100% security. Keeping your password private and avoiding login on unfamiliar devices is equally important.

UP77 uses cookies on its website. Cookies are small text files stored in your browser that help enhance your experience.

Types of cookies we use:

• Essential Cookies: Required for login sessions and security. These cannot be disabled.
• Performance Cookies: To analyze which parts of the site are most used and improve our services.
• Preference Cookies: To remember your language and theme preferences.

You can manage cookies through your browser settings. However, disabling essential cookies may cause some features to not work properly.

As a UP77 user, you have certain fundamental rights over your personal information:

• Right to Know: Contact us if you would like to know what information we hold about you.
• Right to Rectification: If any of your information is incorrect, you may request that it be updated.
• Right to Erasure: You may request deletion of your information where no legal obligation requires us to retain it.
• Right to Data Portability: A copy of your information will be provided upon request.
• Right to Object: You may object to the use of your data for specific purposes.

To exercise any of these rights, contact our support team. We typically respond within 7 business days.

UP77 is strictly for users aged 18 and above. We do not knowingly collect information from minors or allow them to create accounts.

• Age verification is mandatory at the time of registration.
• Age is verified during the KYC process using a National ID or Birth Registration Certificate.
• If a user is found to be a minor, their account will be closed immediately and all associated data will be deleted.

If you believe a minor is using our platform, please notify our support team immediately. We will take prompt action.

UP77 retains your information only for as long as necessary. The general rules are:

• Active Account: Information is retained for as long as your account remains active.
• Closed Accounts: Following account closure, financial records may be kept for up to 5 years as required by law.
• Inactive Accounts: Data is archived after 2 years of inactivity and deleted after 3 years.
• Cookies: Session cookies are deleted when the browser is closed; persistent cookies last up to 1 year.

Certain information may be retained for a longer period if required by legal obligations.

UP77 may update this Privacy Policy when necessary. Any changes will follow the rules below:

• You will be notified at least 7 days in advance of any significant changes via SMS or platform notification.
• The "Last Updated" date will always be displayed at the top of this page.
• Continued use of the platform after any changes will be considered acceptance of the updated policy.
• If you do not agree to the updated policy, you may request to close your account.

If you have any questions, concerns, or requests regarding our Privacy Policy, please get in touch with us:

• Email: [email protected]
• Live Chat: 24/7 support in Bangla is available on the platform.
• Response Time: Usually within 1 hour.

For requests to delete or correct data, we may ask you to verify your identity before proceeding.